How Using Instagram Could Help Boost Pet Adoption in the Oklahoma City Metro Area.

Abstract

Animal shelters tend to focus on using social media to promote new animals that need adopted. While many adoption shelters keep their Facebook updated often to connect with families, another social media platform could hold new bounds. Instagram could have a new potential when marketing to families and people who are looking to adopt pets. Instagram is one of the fastest growing social media sites, and these pet adoption centers could using this to their advantage. When examining nine pet adoption centers in the OKC area, only two use Instagram. Using Instagram could help boost the number of interactions and number of people who see these animals daily. Another factor that could boost the number of people who engage in these posts could be the format and time of day that these are posted. While most use Facebook, Instagram could possibly double the number of people who interact with these animals in need. This study will show pet adoption centers how they could maximize the number of animals adopted by posting daily and maintaining an Instagram page daily.