The Financial Impact of Advertising On Social Media

Abstract

The purpose of this integrative literature review is to explore the financial benefits of using social media in business. By synthesizing the literature that addresses the relationship between advertising and social media, researchers provide business professionals with a comprehensive, contemporary understanding of the scholarship in this area. This review is important because social media is a powerful tool that can be wielded by businesses to reach larger audiences. Thus, business owners and managers need to find more efficient ways to market to social media users. This review seeks to maximize the potential revenue generated by social media marketing.