A Descriptive Study of International Posts On the official NBA Twitter Page in the Last Five Years

Abstract

There are 108 international players on the NBA opening roster for the 2018-19 season and each of the 30 teams in the league currently have at least one international player. The purpose of this research is to analyze the posts of the oficial NBA Twitter page regarding international players and foreign countrie. It is hypothesized that the number of NBA Twitter posts about international topics has increased in the last five years as a result of the increase in international players in the league. The methodology used in this study is a content analysis utilizing data mining practices. Data will be shared form the official NBA Twitter account for any mentions of foreign countries or international players. Data will also be shared from the official NBA website for the signing dates of international players in the last five years. NBA rosters have become increasingly diverse in relation to the countries represented and this research investigates how the NBA promotes this international growth via Twitter.