The changing visual identity of churches : from symbols to branding.

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dc.contributor.advisorJohnson, Amy
dc.contributor.authorFuller, Corey Lee
dc.contributor.committeeMemberSpringer, Michael S.
dc.contributor.committeeMemberRavikumar, Rukmini
dc.date.accessioned2020-04-17T15:56:09Z
dc.date.available2020-04-17T15:56:09Z
dc.date.issued2009
dc.description.abstractThis study, titled "The Changing Visual Identity of Churches: From Symbols to Branding", follows the evolution from simple symbols to modern visual identity systems being used by churches. This research explores when the transition occurred and discusses the contributing factors such as church history, societal shifts, advances in communication and technology as well as modern consumerism and corporate brand identity, all of which play a pivotal role in the transfer from simple symbols to high-concept church branding.
dc.identifier.oclc(OCoLC)ocn430826788;(OCoLC)430826788
dc.identifier.other(AlmaMMSId)9973315585202196
dc.identifier.urihttps://hdl.handle.net/11244/323891
dc.rightsAll rights reserved by the author, who has granted UCO Chambers Library the non-exclusive right to share this material in its online repositories. Contact UCO Chambers Library's Digital Initiatives Working Group at diwg@uco.edu for the permission policy on the use, reproduction or distribution of this material.
dc.subject.lcshChurch marketing
dc.subject.lcshChurch signs
dc.subject.lcshChurch decoration and ornament
dc.thesis.degreeM.F.A., Design
dc.titleThe changing visual identity of churches : from symbols to branding.
dc.typeAcademic theses
thesis.degree.grantorJackson College of Graduate Studies
uco.groupUniversity of Central Oklahoma::UCO - Jackson College of Graduate Studies::UCO - JCGS - Masters' Theses

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