The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing
Loading...
Date
Authors
Gyotae Ku
Lynda Lee Kaid
Michael Pfau
Journal Title
Journal ISSN
Volume Title
Publisher
Journalism & Mass Communication Quarterly
Abstract
This study examined the impact of Web site campaigning on traditional news media agendas and on public opinion during the 2000presidential election campaign. Based on an intermedia agenda-setting approach, this study demonstrated the direction of influence among three media in terms of the flow of information. An agenda-setting impact of Web site campaigning on the public was also identified.
Description
Keywords
Citation
Ku, G., Kaid, L. L., & Pfau, M. (2003). The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing. Journalism & Mass Communication Quarterly, 80(3), 528-547. doi: 10.1177/107769900308000304