An ounce of time, a pound of responsibilities and a ton of weight to lose: An autoethnographic journey of barriers, message adherence and the weight-loss process

Abstract

This article uses an autoethnographic approach to determine how the intersectionality of identities affects message perceptions about weight loss from the lens of two doctoral students. This autoethnography links our personal experiences with the societal and cultural phenomena of obesity and weight loss, and the rhetoric of messages. We know there is a gap in public relations literature about autoethnography, health communication and intersectionality, and we hope to fill it. We also know health communicators seek more effective ways to reach an increasingly diverse audience; we hope to shed light on the issue. We know that many women want to lose weight and hope our narratives will resonate with them. Finally, we recognize autoethnographic skeptics exist in academia, and we hope our article provides insight into and understanding of the usefulness of autoethnographies in the field of public relations.