Prosperous Newspaper Industry May Be Heading for Decline
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Date
Authors
Gerald L. Grotta
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Journalism & Mass Communication Quarterly
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Abstract
“Marketing Myopia” appears to threaten newspapers with decreasing share of ecomoic support in ‘post-industrial society.“
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Citation
Grotta, G. L. (1974). Prosperous Newspaper Industry May Be Heading for Decline. Journalism & Mass Communication Quarterly, 51(3), 498-502. doi: 10.1177/107769907405100317