Exploring Brand Identity Among Non-Innovation District Cities

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dc.contributor.authorSims, Jeanetta
dc.date.accessioned2026-02-23T20:37:44Z
dc.date.available2026-02-23T20:37:44Z
dc.date.issued3/8/2019
dc.description.abstractInnovation districts are comprised of entrepreneurs, educational institutions, and companies that come together to stimulate economic and community development in cities. Using a content analysis of top large urban U.S. city websites, this research examines innovation-related symbolism of branding and marketing strategies in non-innovation district cities. A comparison of research results with ongoing previous research will provide insight on how non-innovation district cities promote themselves through branding efforts when compared with innovation district cities.
dc.description.departmentUniversity of Central Oklahoma
dc.identifier.otherBusiness Administration.Marketing.17
dc.identifier.urihttps://shareok.org//handle/11244/342293
dc.relation.ispartofseriesBusiness Administration
dc.subject.keywordsMarketing
dc.titleExploring Brand Identity Among Non-Innovation District Cities
dc.typeAbstract

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2019 Oklahoma Research Day