Developing a Pricing Strategy for the Los Angeles Dodgers
| dc.contributor.author | Parris, Denise Linda | |
| dc.contributor.author | Drayer, Joris | |
| dc.contributor.author | Shapiro, Stephen L. | |
| dc.date.accessioned | 2020-12-17T21:27:35Z | |
| dc.date.available | 2020-12-17T21:27:35Z | |
| dc.date.issued | 2014-06-22 | |
| dc.description.abstract | The article discusses the downfall of the Los Angeles Dodgers, a professional baseball team based in Los Angeles, California, and also suggests to develop pricing policies for its revival. It mentions that the number of fans for the team averaged 36,236 per game in 2011which was major loss. It suggests the team to reassess ticket prices owing to changes in the product on and off the field. | en_US |
| dc.description.peerreview | Yes | en_US |
| dc.identifier.citation | Parris, Denise and Drayer, Joris and Shapiro, Stephen L, Developing a Pricing Strategy for the Los Angeles Dodgers (2012). Sport Marketing Quarterly, 2012, 21 (4), 256-264, Available at SSRN: https://ssrn.com/abstract=2457081 | en_US |
| dc.identifier.uri | https://hdl.handle.net/11244/326639 | |
| dc.language | en_US | en_US |
| dc.subject | Los Angeles Dodgers | en_US |
| dc.subject | Major League Baseball | en_US |
| dc.subject | Ticket Pricing | en_US |
| dc.subject | Pricing Strategy | en_US |
| dc.title | Developing a Pricing Strategy for the Los Angeles Dodgers | en_US |
| dc.type | Article | en_US |
| ou.group | Michael F. Price College of Business | en_US |